Traditionally, businesses employed direct mail marketing strategies to reach their audience. They sent out mass communications like postcards, flyers, and brochures. While these methods still hold value, they lack the personalization and efficiency provided by modern database marketing techniques. Today, businesses can collect a wide array of data, including:
- Customer names and contact information
- Demographic details
- Purchasing history and preferences
- Customer service interactions and feedback
This rich dataset can be analyzed to reveal patterns and trends that drive more targeted marketing strategies.