Product Descriptions

From invisible to irresistible thanks to proper product descriptions:

How our writing breathes life into your products and services

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If your products and services have the descriptions they deserve you are in the right place: 

In the past 4 years, our copywriting department for e-Commerce purposes has written around 60,000 product texts and edited roughly 400,000 associated photos from the fashion- and sports industry. 

Should you have more difficult products they maybe do better with product- and image-videos and explainer videos we can easily produce for you.

Our copywriting- and videographer-squad can justifiably claim that we will give your products and services the words they deserve to shine like the diamonds they are. 

Product descriptions are very important for online shoppers, as 87% of them say they rely on them to make their purchase decisions. This is confirmed by the fact that 64% of consumers have returned products because they did not match their descriptions.

Poor or inadequate product descriptions have a massive negative effect on consumer behavior: 30% of shoppers leave their carts without buying anything because of bad texts.

The importance of product descriptions

Here are Statistics & Facts;

  • Only 10% of e-commerce sites have product descriptions that meet the expectations of users.
  • 64% of consumers have sent back an online purchase because of a wrong product description.
  • 30% of shoppers give up on their carts because of bad product descriptions.
  • 76% of consumers look for product descriptions when they browse products online, along with reviews and images.
  • 87% of online shoppers say product descriptions are essential for their buying decision.
  • 87% of consumers are not likely to buy from a site that does not have accurate product descriptions.
  • A product description should have between 305-400 words.
  • 53% of US online customers will drop their purchase if they don’t get a quick answer to a question.

Detailed product descriptions are one of the top 3 factors that affect customer purchase decisions.

Read more here...

Key important takeaways:

Many e-commerce platforms fall short in product detailing
A notable percentage of e-commerce websites offer product descriptions that don’t adequately meet user requirements, signaling a gap in information provisioning.

Comprehensive product descriptions are crucial for user satisfaction
The insufficiency of descriptions on some platforms underscores the importance of detailed, clear, and comprehensive product information in enhancing user experience and satisfaction.

Businesses risk losing potential sales due to incomplete descriptions
An insufficient product description can lead to user frustration, potential loss of sales, and diminished trust. It’s imperative for e-commerce platforms to regularly evaluate and enhance their content quality to remain competitive.percentage

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