MediaWork-digital

Healthcare Marketing

Keep permanently in touch with your patients:

How to market your clinic or hospital

Cheerful african woman and dentist staying behind

Wondering how to bring in more patients without spending a fortune on guesswork and ads that go nowhere?

Think building a professional online presence requires hospital-level budgets? It doesn’t.

With our affordable Healthcare Digital Marketing Toolkit, your clinic gets seen, booked, and remembered.

You’re sitting on a Goldmine – Your OWN PATIENTS!

How many patients have walked through your door over the past years? 200, 500, 1000, more?

They trusted your care, left satisfied, and vanished.

Most likely you have their phone numbers or emails. But are you using them for proper database marketing purposes? If not, you’re letting your most valuable resource slip away.

After you anyway collected details at your check-in you are good to go for patient database marketing for supplying your patients by SMS, WhatsApp or by email with vaulable information around health that fit to his/her age, gender and health condition, to send appointment reminders, post-treatment check-ins, or even just  birthday messages.

a gold nugget in a pile of rocks

Re-engagement is easier than acquisition, especially when patients feel remembered, feel informed and taken care of … not marketed to.

Database Marketing: The lifeline your clinic is missing

Once you have your patient contacts, it’s game on.

We set up email campaigns that say “We haven’t seen you in a while. How about 20% off your next consultation?”

Or send automated birthday greetings with a bonus check-up reminder.

These touches cost pennies but build trust.

Segment your list by visit type or health concern, imagine drip campaigns for diabetes check-ups, physiotherapy sessions, or dermatology reviews.

It’s not a shot in the dark anymore. It’s scheduled success. As your agency we won’t see the patients name and we neither will have access to your database.

As your agency we won’t see the patients name and we neither will have or need access to your database.

Portrait of a beautiful african american woman using a smartphone at home

We just prepare and send you the content and then we show you, how this can be forwarded to the specific patients automatically by using a so called Customer Relationship Management software (CRM). This is a one time setup we will explain to your receptionist.  

Social Media for doctors: No more "we treat all conditions" nonsense

Everyone says social media is important – but who has the time?

And honestly, posting “We care for your health” isn’t bringing in new bookings.

Try this instead:
Medical Myth Monday: “How to precent a cold from this weather our there?”

Behind the Curtain Thursday: “Meet our head nurse, Judy”

Offer Friday: “Free dental check-up with every cleaning this week”

Each post links to your online booking or WhatsApp. Education + visibility = trust. Trust brings bookings.

How to turn local Google searches into real patients

Smiling, African American woman holding mobile phone, social media lying on comfortable sofa

Too many parlours treat platforms like a megaphone: posting “Book Now!” until followers tune out. 

Instead, host a digital conversation

Ask: “What’s your go‑to summer nail color?”

Run polls: “Chemical peel or hydrafacial?”

These interactive posts turn followers into prospects, because engaged audiences remember you when they’re ready to book.

Do you even have a Marketing Plan for your practice or clinic?

Would you perform surgery without a checklist?

Then why post your Instagram handle today, run a Google ad tomorrow, and hope patients show up? A healthcare marketing strategy works like a treatment plan: diagnose, prescribe, track, adjust.

Your clinic needs the same: a clear structure, a timeline, and a goal.

No plan = no growth. It’s that simple.

Concentrated african doctor checking on new pills

Patient Online Reviews: The today's "Word of Mouth"

Joyful African Girl Forming Heart Shape with Hands

Patients trust reviews more than your medical degree, especially online.

We will pro-actively ask patients for feedback after appointments to boost your Google ranking. That builds trust, and drowns out the occasional bad review.

We make it a routine simply asking, “How was your visit?” Thats how we will turn satisfied patients into a most powerful marketing asset.

Customer review concept. Rating golden stars on orange background

Do you even have a marketing plan?

After a proper briefing by you, we will write a strategic Marketing Plan for you.

This is to prevent random posts, never tracking your ad spend, running five campaigns at once with zero follow-up. This sadly is how doctors and clinics often waste time and budget.

Meanwhile, your smarter competitor runs one clear campaign – “Flu vaccines now available” – targets local parents, books 30 appointments. Done!

Digital marketing for healthcare providers isn’t magic. It’s a method we understand.

Your competitor’s secret? They didn’t wait. How about you?

Your real competition isn’t the entire industry, it’s complacency

Every day you delay data collection and itss usage, delay a social strategy, and a clear plan, you risk losing clients forever

They try the clinic next door, love the experience, and add it to their story highlights. 

You disappear.

What happens next (spoiler: It’s easier than you think!)

Still feel overwhelmed?

You’re not alone, and you don’t have to figure this out solo.

We’ve already done the work:

Our Digital Marketing Ttoolkit for Healthcare providers wraps your social media, website, and patient database into one powerful package.

You focus on patient care – we’ll handle the clicks, likes, bookings, and follow-ups.

Ready?

Stressed office worker dealing with frustration at desk surrounded by crumpled papers. Overwhelmed

Your "Healthcare Digital Marketing-Toolkit" includes these measures:

Writing or finetuning your Marketing Plan

We will craft or finetune your custom marketing blueprint with analysis’, creative insights and a promising strategy. Find more here.

Make your database profitable!

Video marketing must be data-based and not only cute snippets.

A goldmine: We will set up a patients database or finetune the one you have, to send dedicated offers to your clients. More here.

We design & send offers to your patients

We will write your preventive care offers and send them to your patients by SMS, on What’s App, or by email. Find more here.

Posting catchy content on Social Media

We will post offers and “News to Use”-content on your social media profiles for approaching new patients. More here.

Pro-active review management

We will ask your patients to post the experiences they made with your products and services on Google My Business. More here.

Don’t delay: Call + 254 (0) 700 581020 or +49 177 204 64 72 or contacts us here for a free consultation for your Medical Digital Marketing Tookit.

Imagine building a house without blueprints, or driving across the country without a map. Yet so many dive into digital marketing for beauty parlours with no plan. 

You post on Instagram today, boost a Facebook ad tomorrow, then wonder why bookings stay flat. 

No car, no house, no skyscraper ever gets built without a roadmap

Why risk your business by winging it in the vast ocean of online marketing?

Cool black businesswoman planning a marketing strategy

Imagine building a house without blueprints, or driving across the country without a map. Yet so many dive into digital marketing for beauty parlours with no plan. 

You post on Instagram today, boost a Facebook ad tomorrow, then wonder why bookings stay flat. 

No car, no house, no skyscraper ever gets built without a roadmap

Why risk your business by winging it in the vast ocean of online marketing?

Cool black businesswoman planning a marketing strategy